Off site SEO
The term Page rank is a number between 0 and 10 and can be calculated for free here. As a general rule, a small business will be doing well if they have a page ranking of 2 or 3 out of 10. This may sound low but it is only the top 50 websites in the world that have a Google ranking of 10 out of 10.
In reality it is very hard to get highlghy page ranked sites to your website. For a small business a good first point of call is to get other local business owners to link to your website. This is not only a good networking opportunity but will also boost your search engine position.
Off site SEO is important for small business as it is the overriding factor to your website's position in a search result. Search engine bots are constantly trawling the web, spidering through links between websites. The more quality links you have pointing at your site, the more popular the search engines perceive your website to be.
