SEO definitions and web marketing terms
Below is a list of the most commonly used SEO and web marketing terms:
AdWords - These are pay per click (PPC) sponsored adverts by Google. They appear at the side of a search result and you pay each time someone clicks through to your website.
Blog - Is an online journal that is frequently updated. Please see my blog as an example.
Inbound links - When another website points at your website. Generally speaking the more inbound links you have the higher your website will be on a search engine result.
PPC - Pay per click advertising (PPC) means you pay every time someone clicks on a link to your website. Google Adwords is an very effective method of PPC for small businesses.
RSS feeds - A method of sharing your latest news with website subscribers.
Metta tags - Search engines read metta tags which are hidden bits of information in your web page.
Page rank - is a number between zero and ten that is dependent on the number of quality links pointing at your website.
